Salesforce has announced the establishment of Missionforce, a dedicated business unit aimed at expanding the company’s work with national security organizations. According to the company, Missionforce will focus on applying artificial intelligence to defense workflows in three critical areas: personnel, logistics, and decision-making. This marks a significant strategic step for Salesforce as it continues to tailor its technology for use by government agencies and the U.S. military. The unit will be led by Kendall Collins, currently CEO of Government Cloud at Salesforce, who joined the company in 2023 after serving as chief business officer and chief of staff to CEO Marc Benioff.
In its announcement, Salesforce said Missionforce will integrate cloud, AI, and platform technology to support national security customers in modernizing essential operations. Collins stated that the objective of Missionforce is to help “warfighters and the organizations that support them operate smarter, faster, and more efficiently,” highlighting the growing demand for advanced digital tools within defense and security infrastructure. The company has built a track record of delivering cloud services across U.S. federal agencies and multiple branches of the military, including the Army, Navy, and Air Force. However, Salesforce has not disclosed details on the number or value of government contracts it currently holds.
The launch of Missionforce is part of a broader trend in which major technology companies are creating tailored services for government and defense sectors. In January, OpenAI introduced a version of ChatGPT designed specifically for U.S. government agencies. By August, it had reached an agreement to provide its enterprise ChatGPT tier to federal agencies for just $1 annually, effectively opening advanced AI tools to a large public-sector user base. Anthropic soon followed, offering its government and enterprise versions of the Claude chatbot to U.S. agencies under similar terms. Google also rolled out “Gemini for Government” in late August, offering its AI services to federal agencies for 47 cents for the first year.
This competitive wave reflects how private technology providers are increasingly positioning themselves as partners to governments seeking cost-effective, scalable, and secure digital solutions. Missionforce is expected to play a similar role by bringing Salesforce’s existing capabilities—such as data analytics, workflow automation, and customer relationship management—into the defense environment, with a particular emphasis on AI-powered decision support. By embedding these technologies into personnel management, logistics planning, and operational analysis, Salesforce aims to streamline complex processes and improve responsiveness for agencies and military organizations.
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